We hear her maxim often, “you have to design your life” and the truth is, you do. No one else will. And Lisa has done just that. She always wanted to be a designer, so started her first graphic design firm in college, and followed that with a spot on the Denny’s account team at the ad firm DMB&B. But when words like “world wide web” and acronyms like “HTML” became all the buzz, she dove head first into new technology. If graphic design was her paintbrush, HTML became her canvas. It wasn’t long until she and a partner started the first of many small web design firms that were popping up around the country. Their success caught the attention of Ernst & Young and no sooner were Lisa and her partner recruited to take part in a national team at E&Y’s Center for Technology Enablement. She became Creative Director, leading a team of east/west coast designers in strategy and art direction, considered the firm’s subject matter expert for UI/UX initiatives. Lisa started her own design practice consulting for the Fortune 500, and 12 years later found herself heading up branding and online communications at Stanford Law School.
You can see why Lisa was our first choice to lead our creative division, Designing North Studios. Tastemaker? Uh, do you see those shoes?