Senior Web Content Specialist

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Location

San Diego, CA

Type

Contract

Duration

1 year contract

Start Date

Immediate

Skills

SEO, copywriting ability, AMA, HTML, enterprise content management, understanding of web analytics,

Reference #

Job-11231

Job Description

We’re seeking a Senior Web Content Specialist to author, review and optimize marketing content. This is a long-term (1-year) W2 contract position and we can consider candidates local to San Diego, CA or remote candidates within the U.S.

This position resides within the Web and eCommerce Team of Corporate Marketing.
As part of the team, you will work with a talented, energetic group of digital marketing professionals dedicated to delivering the best possible experience for our site visitors.

In this role, you will leverage data, research, and your understanding of visitor goals to shape our client’s website narrative and create content experiences tailored to our target audiences.

Your work truly matters in this role by ensuring that the best content is delivered suited to visitor needs while delivering against content conversion goals.

Responsibilities:
•  Author new web pages aligned to strategic SEO opportunities defined by our Content Strategist
•  Author and collaborate with stakeholders during the review and revision process to reach finalized web copy
•  Provide content strategy for content placement and content crosslinking
•  Recommend strategic content to stakeholders that is already available, in process of creation, or does not yet exist
•  Optimize existing web pages for increased KPI and conversion performance including page views, SERP ranking, form completion, lead generation, content consumption, and revenue attribution
•  Audit content across our marketing website that is aligned to strategic visitor segments.
•  Recommend targeted content experiences to visitor segments via Adobe Target
•  Assist with the creation of new behavioral-based visitor segments
•  Edit the work of other writers or freelancers within Global Marketing

Requirements:
•  2+ years of equivalent experience in a similar role with similar responsibilities
•  Understanding of core usability best practices
•  Outstanding copywriting ability
•  Experience with SEO keyword research tools like MOZ and Google Keyword Planner
•  Ability to author compelling and engaging copy for end-users
•  Solid understanding of AMA Manual of Style
•  Basic / Intermediate HTML skills
•  Familiar with enterprise content management systems
•  Experience writing copy for a regulated industry
•  Must understand the proper use of fonts, graphics, templates, and style sheets.

Bonus skills:
•  Scientific background with an understanding of genetic sequencing technology a plus
•  Understanding of web analytics a plus (Adobe Analytics, Google Analytics)
•  A/B Testing experience a plus

Soft skills:
•  English proficiency, attention to publications standards, and excellent grammatical and editorial skills are required.
•  Team player with a strong work ethic
•  Must be organized, detail-oriented, and able to successfully manage multiple projects from concept to publication under tight deadlines and with minimal oversight

Preferred Experience/Education/Skills:
• Bachelor’s Degree in biology, molecular biology, genetics, or other life science field

Please apply today!

For more information, please email: Job-11231@thecarreraagency.com. #LI-LS1 #LI-DNI #LI-Remote

Senior Web Content Specialist

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